Responsibilities

• Assist in creating and executing digital marketing campaigns across platforms (Google, Meta, LinkedIn, etc.)
• Write and schedule engaging content for social media, email newsletters, and blogs
• Perform keyword research and support SEO optimization efforts
• Monitor and analyze campaign performance using tools like Google Analytics and Meta Ads Manager
• Support in building landing pages, tracking pixels, and UTM tagging
• Collaborate with designers and developers to execute marketing ideas
• Stay updated with the latest digital trends and platform updates
• Maintain marketing dashboards and prepare weekly performance reports

‍

Requirements

• Basic understanding of SEO, social media marketing, and paid ads
• Strong writing and communication skills
• Familiarity with marketing tools like Google Analytics, Meta Business Suite, Mailchimp (or similar)
• Interest in data analysis, user behavior, and performance-driven marketing
• Eagerness to learn new tools, trends, and campaign strategies
• Degree in Marketing, Communication, or related field (preferred)
• Creative mindset with an analytical approach

‍

Performance Metrics

• Engagement and reach across social media platforms
• Increase in website traffic through organic and paid campaigns
• Quality of content and copy used in campaigns
• Campaign ROI, CPC/CPM, CTR metrics tracking
• Timeliness in campaign execution and reporting
• Contribution to SEO growth (rankings, backlinks, keyword improvements)
• Initiative shown in ideation and strategy improvements

‍

Why Join Appsrow?

• Get exposure to real-world marketing campaigns across industries
• Work with a design and dev team to execute performance-driven strategies
• Learn advanced tools like Webflow, Google Ads, and AI-based marketing tools
• Opportunity to shape brand presence for clients across the globe
• Friendly team culture that values experimentation and innovation
• Continuous learning environment with mentorship and upskilling sessions